Frequently Asked Questions

What is The Soft Girl Archive?

The Soft Girl Archive is a curated library of aesthetic stock footage created for women who want their content to feel beautiful, intentional and elevated.

Instead of generic stock footage, the Archive brings together carefully selected clips across lifestyle, wellness, beauty, travel, interiors and everyday moments. All designed to make creating content feel easier.

Who is The Soft Girl Archive for?

The Archive is for creators, influencers, entrepreneurs, social media managers and brands who want access to beautiful lifestyle footage without having to constantly create everything from scratch.

Whether you're building a personal brand, running a business or simply want your content to feel more considered, the Archive was created for you.

What makes The Soft Girl Archive different from other stock footage libraries?

We don't believe beautiful content should feel staged, generic or disconnected from real life.

The Archive is intentionally curated around a specific visual world — soft, feminine, elevated and lifestyle-led, with footage created by a growing collective of creators around the world.

We're building a library that feels more like your camera roll on its best day than traditional stock footage.

Using the Footage

What can I use the footage for?

You can use Archive footage for your social media content, including Instagram Reels, Stories, TikTok, Pinterest content and other organic digital content.

You can also use footage to support your website, digital products, email marketing and other personal or commercial content, subject to the licence terms associated with your membership or purchase.

Can I edit the footage?

Yes. You can crop, trim, colour-grade, add text, add music and otherwise edit the footage to fit your content.

Can I use the footage for my business?

Yes. The Archive is designed to be useful for both personal creators and businesses.

Your licence allows you to incorporate footage into your own finished content. However, the original footage files cannot be redistributed, resold or made available as standalone assets.

Can I use the same clip more than once?

Yes. Once you've downloaded a clip under a valid licence, you can incorporate it into multiple pieces of your own content, subject to the applicable licence terms.

Can I share downloaded footage with someone else?

No. Your access is intended for your own use. You cannot share, redistribute, upload or transfer the original footage files to another person, platform or stock library.

Membership

What does an SGF membership include?

Membership gives you access to The Soft Girl Archive and its growing collection of aesthetic stock footage.

As the Archive expands, new collections and footage will be added so members have an evolving library to create from.

How often is new footage added?

We're continuously expanding the Archive, with new collections being developed around different aesthetics, seasons, destinations and lifestyle moments. The library is consistently updated every two weeks.

Can I cancel my membership?

Yes. You can cancel your membership at any time. Your access will remain active until the end of your current billing period.

What happens to footage I've already downloaded if I cancel?

You can continue to use footage you downloaded while your membership was active, provided your use remains within the applicable licence terms.

Is there a limit to how many clips I can download?

No. Members can download as much footage as they need while their membership is active.

The Footage

What format is the footage?

Our footage is created primarily in vertical 9:16 format, making it ideal for Instagram Reels, TikTok, Stories and other vertical-first platforms. All footage is shot in 4K.

Is the footage edited?

Our creator footage is supplied as raw, unedited clips so you can adapt it to your own aesthetic and content.

Is the footage filmed by real creators?

Yes. We work with independent creators to produce original footage for The Soft Girl Archive.

This allows us to build a more diverse and authentic library spanning different people, locations, lifestyles and perspectives.

Where is the footage filmed?

Everywhere from everyday spaces to beautiful destinations around the world. Our growing creator network allows the Archive to feature footage from different cities, countries and environments.

For Creators

Can I become an SGF creator?

We're always interested in discovering creators whose visual style aligns with The Soft Girl Archive.

If you'd like to work with us, keep an eye out for future creator opportunities.

How does creating for SGF work?

Selected creators receive a creative brief outlining the type of footage we're looking for. Creators then film original clips based on the brief and submit them to us for review.

Still have a question?

We’d love to help.

If you can't find the answer you're looking for, get in touch with us and we'll be happy to help.

hello@softgirlformula.com