About SoftGirlFormula

Beautiful brands deserve beautiful visuals.

SoftGirlFormula was born from a belief that the way a brand looks should feel as intentional as the brand itself.

The internet is full of beautiful businesses, thoughtful ideas and women building something of their own. But creating content that reflects that vision can often feel like a production in itself.

A camera.
A location.
A model.
A full day of filming.

We don't think it always has to be that way.

A curated visual library for the internet's beautiful businesses.

SoftGirlFormula is a curated library of aesthetic stock footage created for the creators, marketers and online businesses building beautiful things on the internet.

From slow mornings and wellness rituals to getting ready, coffee runs, working days, interiors and everyday moments — our footage is designed to give your brand the visual language it needs to tell its story.

No complicated production.
No starting from scratch.
Just beautiful visuals, ready when you are.

We care about how it feels.

We don't believe stock footage should feel generic.

Every clip is selected with a specific eye for composition, movement, lighting, setting and mood. We're building a library that feels considered, footage you can actually imagine living inside your brand.

As SoftGirlFormula grows, so does the archive.

We work with creators around the world to capture different environments, lifestyles and perspectives, creating a library that feels expansive while remaining distinctly SoftGirlFormula.

For the visionaries behind the screen.

Whether you're building a personal brand, launching a business, creating content for clients or simply trying to make your online presence look as good as the work behind it — SoftGirlFormula is here to make the visual side easier.

Because sometimes, the vision already exists.

You just need the right visuals to express it.

SoftGirlFormula
Beautiful visuals for beautiful ideas.